A new proposition - a creative and strategic partner for ambitious and original storytellers - informed the approach to building a brand that put care and creativity at its heart and wears it on its sleeve. The new name marked a moment of change and made a brave statement of intent, representing the support and nurture they provide, with a nod to the excellent stories world class film and tv they produce. For Keeps. This balance of thoughtfulness and the unexpected, care and creativity is carried on across all aspects of the brand and digital experience.

We developed a bright, dynamic brand and digital experience that allows them to amplify creative diversity. A playful set of icons give each production it’s own identity, while a range of social media and content templates empowered the team at Keeper to create and share their own stories.

Together we set an ambitious aim to make an environmentally friendly website that was still dynamic, content rich and visually impactful. By taking a creative approach to design, build and how we utilised content we were able to create a site that celebrates the productions with impactful bold imagery while keeping the site lightweight and fast loading. On the home page, in place of video, which is typically seen on production company websites, we created 'cinemagraphs' by layering an image animated through code over a still background image. Keeping the experience dynamic and impactful and the page weight down.

This kind of thinking allowed us to ensure the site had a small carbon footprint without compromising the quality of the work, and to embed Keeper’s inclusive, progressive, caring vision into every aspect of their brand experience.